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The most notable Holiday Greetings!
Solopreneurs are aware that our customers are only as well as our relationships and our relationships are our responsibility to grow and nurture. One way we do this really is by sending December holiday cards to clients. Showing appreciation for business that's been awarded is often a small, yet important, gesture that is the good relationship basis.
Sending physical holiday cards, in contrast to email greetings or e-cards, shows that you're a gracious and thoughtful professional who's ready to take the time to properly acknowledge and thank your customers at this special month or year. If you send on your clients a real holiday card, it implies that you realize and respect business etiquette. Sending holiday greeting cards will work for your brand, along with your business.
Holiday cards are a cheap and efficient advertising tool. They don't really take much time to write. Your visitors will probably be flattered for one within you. Many business owners and Solopreneur consultants will no longer send holiday greetings for their clients (and a few never have).
Once you take the time to deliver a card, you communicate an essential statement about whom you are plus your way of doing business. Your holiday card helps you to distinguish from competitors, guards with regards to your being viewed as just another vendor, enhances your brand and shows clients that you value them.
When shopping for your card, take special care to pick out one that will represent you well and will leave the required impression with the client. Because it's entirely possible that you should have on the list clients that are neither Christian nor particularly religious, avoid cards that depict a nativity scene or other Christian imagery, or cards which contain a spiritual message.
Poinsettias, or scenes of winter, as an example, and messages of "Season's greetings" or "Happy holidays" printed within may be the appropriate choice. Spend the bucks to acquire a good quality (however, not lavish) card. A tiny and tasteful card is going to be perfect. Count on paying about $20.00 for the box of 8 cards.
Next, decide who should get a card. As well as clients I've worked with in the past year, I include all those I've dealt with in the last 5yrs, so that you can keep my name right in front them and remind them they may have not dropped off of my radar screen.
Later within the year, when they're thinking of whom to call for the project, I would like my name at top-of-mind, if possible. BTW, verify that clients through the past are nevertheless in the same post. A visit to the organization website or call on the main switchboard can save you from wasting a card.
If you're a very organized Solopreneur and had the foresight to order holiday cards printed together with your name and organization at the beginning of the 4th quarter, be sure you personally sign the card and will include a quick message as well.
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